# Event Details - **Event Name**: Social Media Con | Philly Real Estate - **Event Start and End Date**: Tue, 28 Apr, 2026 at 09:30 am – Tue, 28 Apr, 2026 at 12:30 pm (-04:00) - **Event Description**: Learn from the best! An event for all Philly Realtors to learn how to turn content into leads.About this EventGet ready for the event of the YEAR!!!On April 28th - we're going to pack the room full of Philly Realtors to talk about social media and turning content into business.I get asked all the time...“How do I actually get clients from Instagram?”“Why am I posting but not converting?”“What should I be saying in my videos?”.... so I wanted to put together an event feautring the brightest minds on Philly Social Media to break down their strategies and how social media has been a main pillar of business for them.We’re bringing together 8 of the Top Producing Realtors in Philadelphiar to break down exactly how they’re:Building real brands (not just posting)Generating inbound business from contentTurning attention into closingsTopic to Discuss:Turning Views Into ClosingsHow top agents are converting content into real clientsWhat to say in your videos to drive actionThe difference between “viral” and “valuable”Building a Real Estate Brand in PhiladelphiaHow to stand out in a crowded Philly marketWhy most agents misunderstand “personal brand”The 3 pillars every top agent is executing dailyContent That Actually Works (Right Now)Exact video formats that are driving engagement in 2026What’s working on Instagram, Facebook, and TikTok locallyHow to create content without overthinking itThe Attention Game (Local Edition)How to dominate your zip code onlineGeo-targeted content strategies that bring in local clientsWhy Philadelphia is one of the biggest opportunities in the country right nowSystems Behind the ScenesHow top agents stay consistentWhat tools they’re usingHow they turn one piece of content into multiple opportunitiesPanelist:Sarah Dickinson - The Dickinson Group | Compass | @sarahsellsphillyShaina Levin - Coldwell Banker | @theshainalevinTeonna McCurry - KW Empower | @teonna.therealtorMatt Marino - KYND RE | REAL | @kyndmattRyan Stawasz - The Stawasz Group | KW Empower | @ryanstawaszGab Liberatore - Space & Co | @GabtherealtorDerek Fulforth - PhillyLiving | KW Empower | @derekinphillySpeaker:Luis Ledesma - Content Expert | @imillvibeHost:Andrew Pulini - Brokerage Team Leader | KW Empower | @andrew_puliniPanel #1: Own Your Market: The Blueprint for Neighborhood AuthorityIn today’s market, the agents who win aren’t everywhere…they’re known somewhere.This panel brings together some of the most recognizable real estate voices in Philadelphia who have built their business by dominating specific neighborhoods through content, consistency, and visibility.This isn’t about posting more…It’s about becoming the go-to name in your market.You’ll learn how top agents are:Using social media to own attention in a zip codeCreating neighborhood content that attracts listings before they hit the marketTurning local knowledge into real market shareBuilding a brand that feels everywhere… in one placeIf you’ve ever wondered how certain agents seem to “own” an area…this is where they break it down.Meet the Panel: Sarah Dickinson | @SarahSellsPhillySarah has built a recognizable brand by consistently showcasing neighborhoods, listings, and lifestyle across Philadelphia. Her content isn’t just aesthetic… it’s positioning. She represents how showing up consistently in the same areas creates familiarity, trust, and inbound business.She understands how to turn everyday content into neighborhood authority.Gab Liberatore | @GabTheRealtorGab brings a relatable, high-energy presence to social media while still delivering value-driven content. Her ability to connect with her audience makes her content feel approachable, not transactional.She proves you don’t have to be “corporate” to dominate a market… you just have to be consistent and real.Derek Fulforth | @DerekinPhillyDerek has leaned into hyper-local content, showcasing Philadelphia in a way that blends real estate, lifestyle, and culture. His content makes the city feel alive… and positions him right in the center of it.He’s built a brand around the city itself… not just transactions.Ryan Stawasz | @RyanStawaszRyan has built a high-level business rooted in database, consistency, and strategic visibility. His approach blends systems + content + relationships at a very high level.He represents the bridge between content and scaling a team.Shaina Levin | @TheShainaLevinShaina has created a strong personal brand through authenticity, connection, and consistency. Her ability to stay visible while remaining relationship-focused makes her stand out.She shows how to build authority without losing the human side of the business.Panel #2: Turn Knowledge into Influence: Building a Brand That ConvertsAttention is easy to get … trust is not.This panel brings together agents who have built their businesses by doing something most agents avoid… educating.Instead of chasing leads, they’ve positioned themselves as the people clients turn to when they want clarity, confidence, and direction.They don’t just post…they explain, simplify, and guide.You’ll learn how top agents are:Turning everyday questions into high-performing contentBuilding a brand rooted in clarity and trustCreating videos that don’t just get views… but drive real conversationsPositioning themselves as the go-to voice in their marketIf Panel 1 is about where to focus…this panel is about what to say once you have attention.Meet the PanelTeonna McCurryTeonna has built her brand around education, empowerment, and accessibility - especially for first-time buyers and investors. Her content focuses on breaking down the process, grants, and opportunities in a way that actually resonates with everyday people.She represents what it looks like to turn real estate knowledge into real impact… and real clients.Matt Marino | @kyndmattMatt has built a modern real estate brand through KYND, blending education, business strategy, and forward-thinking content. His approach leans into market insights, financial awareness, and positioning agents as true advisors.He understands how to elevate content from “posting” to positioning… and build a brand that actually stands out.Marco Di Gabriele | @marcod123Marco has built his business around helping clients navigate real estate with clarity and confidence. His approach is rooted in guidance, communication, and simplifying the process for buyers and sellers.He represents the everyday agent who wins by being clear, consistent, and client-focused.Panel Focus:Education Is the New Lead GenerationWhy “DM me if you’re looking…” doesn’t work anymoreAnd why explaining the market doesThe Clarity AdvantageHow simplifying complex topics builds trustWhy most agents lose people by overcomplicatingContent That Actually ConvertsHooks that stop the scrollTurning FAQs into videosSpeaking directly to what people are already thinkingBuilding a Brand That Lasts From Views → Trust → BusinessWhy attention alone isn’t enoughHow to turn content into conversations and clients https://cdn-az.allevents.in/events1/banners/decf2aa0-35a9-11f1-a0ec-d9550886fa40-rimg-w1200-h676-dc191919-gmir.jpg https://cdn-az.allevents.in/events4/banners/df2ba280-35a9-11f1-9ecc-ad384b2d4f3d-rimg-w740-h740-dc3f4040-gmir.jpg https://cdn-az.allevents.in/events8/banners/df9539c0-35a9-11f1-94cc-3b4f07bbef99-rimg-w740-h740-dc131212-gmir.jpg https://cdn-az.allevents.in/events9/banners/dfc80990-35a9-11f1-94cc-3b4f07bbef99-rimg-w740-h740-dc3f4040-gmir.jpg https://cdn-az.allevents.in/events3/banners/e002a190-35a9-11f1-94cc-3b4f07bbef99-rimg-w740-h740-dc3f4040-gmir.jpg https://cdn-az.allevents.in/events4/banners/e03634b0-35a9-11f1-a0ec-d9550886fa40-rimg-w740-h740-dc414141-gmir.jpg https://cdn-az.allevents.in/events9/banners/e0991530-35a9-11f1-94cc-3b4f07bbef99-rimg-w740-h740-dc3f4040-gmir.jpg https://cdn-az.allevents.in/events2/banners/e0c7ed60-35a9-11f1-94cc-3b4f07bbef99-rimg-w740-h740-dc3f4040-gmir.jpg https://cdn-az.allevents.in/events10/banners/e0f9f9e0-35a9-11f1-a0ec-d9550886fa40-rimg-w740-h740-dc313132-gmir.jpg - **Event URL**: https://allevents.in/philadelphia/social-media-con-|-philly-real-estate/100001986555910204 - **Event Categories**: Entertainment, performances - **Interested Audience**: - total_interested_count: 0 ## Ticket Details - **Ticket Price Range**: min: 0, max: 0, currency: USD ## Event venue details - **city**: Philadelphia - **state**: PA - **country**: United States - **location**: 1919 Passyunk Ave - **lat**: 39.9260705 - **long**: -75.1676568 - **full address**: 1919 Passyunk Ave, 1919 Passyunk Avenue, Philadelphia, United States ## Event gallery - **Alt text**: Social Media Con | Philly Real Estate - **Image URL**: https://cdn-az.allevents.in/events2/banners/d20d8cb46ce71da9c6533135a7fcd7657c83afcdc360042496c703018aa239b6-rimg-w1200-h676-dc181818-gmir.jpg?v=1775913929 ## FAQs - **Q**: When and where is Social Media Con | Philly Real Estate being held? - **A:** Social Media Con | Philly Real Estate takes place on Tue, 28 Apr, 2026 at 09:30 am to Tue, 28 Apr, 2026 at 12:30 pm at 1919 Passyunk Ave, 1919 Passyunk Avenue, Philadelphia, United States. - **Q**: Who is organizing Social Media Con | Philly Real Estate? - **A:** Social Media Con | Philly Real Estate is organized by Andrew Pulini. - **Q**: Who is this event for? Is it right for me? - **A:** Social Media Con | Philly Real Estate is ideal for curious learners, students, and skill-builders looking to gain hands-on knowledge and practical expertise in a focused, interactive setting. Whether you're a first-time attendee or a longtime enthusiast in Philadelphia, this event is thoughtfully curated to deliver a standout experience worth every moment. 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